During my past career I’ve seen myself facing a common saying in our business again and again, which says that ‚form follows function‘. Moreover, I’ve seen this saying causing big discussions about on what side concessions could be made to reach a better result on the other side for a bunch of times. And it actually always ended up in concessions on both sides – and in an application that didn’t get the chance to be as great as it could have been without all those concessions. So in general, the named saying might be completely true. Nevertheless, my experiences have told me that it also has to be taken with a pinch of salt. Let me tell you why: Of course, each digital application’s benefit is to provide cool or helpful stuff to users everywhere in the world, no matter if it’s a governmental website or a smartphone game, a VR based market guide or just a simple digital cookbook. So yes, the base of each application is and should always be the functionality and concessions on the programming will always be concessions on the project’s basic idea. But let’s have a look beyond our own noses and think about how all of our applications catch on with the people they are made for: the users.